Competitive Enablement for Sales Team

Why Industrial Sales Leaders Love Xantage

I can give this to anyone on my team, and they would immediately know what to do.

US Sales Director

Industrial Distributor

Knowing about my competitors helps me edge them out of a specification by offering things that are very hard for them to match. Research used to take up a full day, so I did it rarely and only on large deals. With Xantage, I can do this for all my deals, regardless of size.

Key account manager EMEA region

Fluid process manufacturer

Getting my team proficient in our entire portfolio is a challenge—we have many product lines. Training helps, but its effect dwindles after a few months. Xantage provides the boost our sales team needs to stay on top of our own products, and the competitor information is just icing on the cake.

Sales Director, NA Region

Heavy equipment manufacturer

Onboarding to Xantage was a surprise—we discovered more about our competition than we realized. Beyond rolling out the platform to our sales channels, we also changed our marketing strategy and how we approached our product data.

Director Product Management, Global

Transportation equipment manufacturer

I want Xantage to be part of my distributor loyalty program. I would sponsor accounts for distributors.

General Manager

Hygienic Fluid Process manufacturer

I have one request: please don't work with any of my competitors.

Market Manager US Region

Water technology manufacturer

Are these common
challenges slowing down your industrial sales team?

1. Time-Consuming Competitor Research
Sales teams often struggle to keep up with competitor updates and product developments, wasting valuable time manually tracking competitor updates and market changes.

2. Managing Large Product Portfolios
With expanding and complex product lines, comparing your offerings with those of competitors can be overwhelming.

3. Scattered Information
Critical sales data are often scattered across multiple files, platforms, and locations, making it difficult to access when needed.

4. Delayed Market Insights
Sales teams struggle to access up-to-date insights on competitor offerings, risking missed opportunities and slower decisions.

How Xantage empowers your industrial sales team:

Efficient Comparative Analysis‍

Quickly compare competitors’ products and identify weaknesses to strengthen your pitch.

- Effortlessly compare technical specs
- Instantly highlight strengths and weaknesses
- Back up your sales arguments with reliable, up-to-date data

Real-Time Competitor Insights
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Automated, real-time tracking keeps you ahead of competitors without the need for manual research.
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- Unlimited tracking across your product portfolio
- Say goodbye to manual data collection
- Always stay updated with the latest competitor product information

On-Demand Learning
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Get instant access to microlearning sessions that sharpen your team's product and competitor knowledge exactly when you need it most.
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- Create competitive content in seconds
- Share competitive insights with your    team
- All your competitive data is securely    stored in one place
- Improve sales team memory retention    rate

Want to know more about Xantage?

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Industries we serve.

Xantage is helping industrial sales teams and sales managers to outperform the competition and secure more deals in the following industries:

Industrial machinery

Fluid process technology

Rotating machinery

Medical devices

Energy equipment

Water technology

Easy setup and effortless integration.

AUTOMATE

Choose the competitors and products you want to track, and Xantage will automatically monitor them, eliminating the need for manual online searches and ensuring you have the insights you need to stay ahead in the industrial market.

COMPARE

Easily compare your competitors' products in real-time with side-by-side views of the latest technical details.
With Xantage, all relevant product data is continuously updated, helping you make faster decisions while sharpening your competitive edge.

Quickly distribute competitor insights, product strengths, and competitor weaknesses to your sales team.
With Xantage, you'll ensure your team has the insights they need all readily available in one organized place.

Competitive advantage that drives results.

These are the benefits industrial sales teams experience:

Up to 35%

Higher win rate in high technical sales.
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Up to 40%

Higher margins from more value-based sales and fewer price-based sales

18X

Less time spent in competitive content creation.
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The Xantage advantage

Why industrial sales teams choose Xantage?
Our competitive intelligence platform is built for the industrial sector, helping your sales and product teams compare competitor products in real time and uncover new market opportunities.

Focus on critical technical data:
We zero in on the essential technical specifications of your product, offering only the most relevant information when it’s time to enter the sales funnel.

Instant Comparisons:
Instantly compare your product with competitors to identify strengths and weaknesses, so you can sharpen your sales strategy and close more deals.

Unlimited Product Monitoring:
Track an unlimited number of competitor products, ensuring no opportunity slips through the cracks, no matter how large or complex your portfolio is.

Up-to-Date Competitor Data
Always have the latest competitor insights at your fingertips, empowering your team to make quick, informed decisions.

Centralized Access to Competitive Content: ‍
Easily organize and access all competitor data in one place, giving your sales and product teams 24/7 access, wherever they are.

Effortless Competitive Product Analysis for Industrial Sales Teams

Equip your team with the insights they need to outsmart the competition and close more deals.

Automatically monitor and collect competitor data with no effort.

Focus on competitors' product specifications to better present your offer against the competition.

Directly compare product features to identify strengths and weaknesses instantly

Implement sales strategies based on real-time data and insights.

All your competitors' weaknesses, easily packaged for your sales team to win bigger deals!

Xantage is designed specifically for the industrial sector. We focus on what matters to your business: hard technical data on your competitors’ products.

All your competitors' weaknesses, easily packaged for your sales team to win bigger deals!

Xantage is designed specifically for the industrial sector. We focus on what matters to your business: hard technical data on your competitors’ products.

Competitor data delivered at scale.

Start competing in the new way